
Build a Google.
Crawl to your spec, index, rank, embed or customize, with a white label ads program. Woolly is a search engine generator.
Google decides what a billion people see.
Yours decides what your people see.
Point it at a subject, a community, a canon, or a moment in time. It crawls the open web inside your lines and comes back a real search engine. Everything on your topic, nothing off it.
It runs under your brand, on your domain. People search it the normal way, and you can sell ads against what they look for. The engine is yours to keep.

Your search space.
The subjects you choose, indexed in full.
Embed it in your site, or host it on your own domain.
Embed it
Call the search API from your own front end. Results come back as JSON and you render them in your markup, your layout, your styles. Nothing to theme, because the page is already yours.
GET /api/search?e=foodiverse&q=sourdoughOr let us host it
A search site on your own domain, under your name. Every line of CSS is yours to edit, so point your own coding agent at it and restyle the whole thing. No templates to fight.
Set the ranking method, set the seeds, add pages anytime.
Rank your way
Our ranking or your own. Drop AI-written pages with one switch.
Seed and fence
Lead with sources you trust. Block the ones you don't.
Add pages anytime
Drop in a URL whenever. Always free.
Sell ads on your own search engine.
Advertisers pay a flat CPM on the queries your users type. Premium sponsors buy a standing spot across the engine. You sell the slots direct and set every rate.


Biota
a grad student
The Old Web
a nostalgic
Manufacturing
a machinist
Mind of Sara
one personEvery curiosity, site, essay, discussion, or multimedia that's made her pause and think.
One question. How many pages?
build = one-time crawl + launch · monthly = host & serve · full recrawl = a fresh crawl of the whole index, anytime

A search engine built from the crawler up.
A massively parallel pipeline builds engines fast, while holding every site to a polite crawl rate. A multi-pass algorithm keeps refining the index so results get better over time.


