Woolly
You are Google now.

Build a Google.

Crawl to your spec, index, rank, embed or customize, with a white label ads program. Woolly is a search engine generator.

>
a search engine for
See a live one
INDEX≤100M self-serve or custom
ADSCPM and sponsors
RANKINGyour criteria
SERVEsub-150ms
What it is

Google decides what a billion people see.
Yours decides what your people see.

Point it at a subject, a community, a canon, or a moment in time. It crawls the open web inside your lines and comes back a real search engine. Everything on your topic, nothing off it.

It runs under your brand, on your domain. People search it the normal way, and you can sell ads against what they look for. The engine is yours to keep.

Your search space.

The subjects you choose, indexed in full.

Ship it your way

Embed it in your site, or host it on your own domain.

Embed it

Call the search API from your own front end. Results come back as JSON and you render them in your markup, your layout, your styles. Nothing to theme, because the page is already yours.

GET /api/search?e=foodiverse&q=sourdough

Or let us host it

A search site on your own domain, under your name. Every line of CSS is yours to edit, so point your own coding agent at it and restyle the whole thing. No templates to fight.

You hold the dials

Set the ranking method, set the seeds, add pages anytime.

Rank your way

Our ranking or your own. Drop AI-written pages with one switch.

Seed and fence

Lead with sources you trust. Block the ones you don't.

Add pages anytime

Drop in a URL whenever. Always free.

Earn from it

Sell ads on your own search engine.

Advertisers pay a flat CPM on the queries your users type. Premium sponsors buy a standing spot across the engine. You sell the slots direct and set every rate.

Some use cases

Foodiverse

a home cook
>why is my bread so dense
Dense loaf? Almost always the prooffoodiverse.food
No-knead bread that actually works

Biota

a grad student
>CRISPR off-target
Measuring off-target edits in the wildbiota.bio
Guide RNA design, a field survey

The Old Web

a nostalgic
>how to solder a joint
Soldering, by someone who solderstheoldweb.io
A 2004 guide that still holds up

Manufacturing

a machinist
>cnc surface finish
Feeds and speeds for a mirror finishmanufacturing.works
Chatter, and how to design it out

Mind of Sara

one person

Every curiosity, site, essay, discussion, or multimedia that's made her pause and think.

>enter the mind of sara
The cost of paying attentionessay
Tokyo at 4am, in one long take
Pricing

One question. How many pages?

PagesBuildMonthlyFull recrawl
10K$99$49$79
100K$149$59$119
1M$450$149$360
10M$1,490$349$1,190
50M$3,290$849$2,630
100M$4,490$1,290$3,590

build = one-time crawl + launch · monthly = host & serve · full recrawl = a fresh crawl of the whole index, anytime

manual page indexing is free, update anytime
add or drop topics anytime, prorated by size at the crawl rate
Rates track live compute and refresh as it moves.
Engineering

A search engine built from the crawler up.

A massively parallel pipeline builds engines fast, while holding every site to a polite crawl rate. A multi-pass algorithm keeps refining the index so results get better over time.

CRAWLthe open web, politely, to your spec
INDEXfull text and vectors
AUTHORITYthe link graph, scored
RANKour signals, your criteria
10K–100M pages self-serve · 1B+ custom

Ready for something mammoth?